This article is dead on the money. I think this comes back to people having a hard time discovering the value that their product offers customers. They may hea

This article is dead on the money. I think this comes back to people having a hard time discovering the value that their product offers customers. They may hear that 2+ invites, and 3 projects 'activates' the customer - but they don't truly understand what that means and why that provides value. I have noticed that with some of my clients too, and other entrepreneurs I talk to. That's one of the reasons I am starting to write more about discovering/understanding value. The first such post is 'Redefining MVP to Minimum Valuable Product'[1] because I think that's a perfect place to start - plus it is where I have been noticing this issue pop-up more and more in my work. I think the entire industry does need to take a step back and really start re-evaluating the way we analyze/discover value. It feels like it has been lost with everybody trying to go too fast and 'hack' everything. [1] - http://5kmvp.com/blog/2013/09/17/redefining-mvp-minimum-valuable-product/ http://5kmvp.com/blog/2013/09/17/redefining-mvp-minimum-valu...