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Google will put a markup on licensing. If Tesla owns technology and produces it, they can a) have it free for their own cars, b) license it out and compete with
by loceng 13y ago
Google will put a markup on licensing. If Tesla owns technology and produces it, they can a) have it free for their own cars, b) license it out and compete with Google's pricing. Tesla's model is so successful because they keep everything in-house, therefore there aren't tons of profit layers added onto production and distribution.
- RyanMcGreal 13y agoI can't wait for the autonomous car manufacturers to start suing the crap out of each other for patent infringement. And by "can't wait for" I mean "dread".
- w_t_payne 13y agoA real possibility. Probable, even.
- w_t_payne 13y agoOr they can simply buy the technology from Continental. (Disclaimer: I work on ADAS systems for Conti).
- dm2 13y agoGoogle probably has close to a million miles of self-driving car experience by now, Tesla is several years behind Google in this field. I'd be willing to bet that they were planning some sort of partnership. This isn't a technology that you want to get wrong, and once other vehicle manufacturers start offering a comparable electric car (soon) then Tesla will need to have something to differentiate themselves.