People who have moved away from home is definitely one market, but it's just a small part. There's also gifting (corporate and personal, it's a way more interes

People who have moved away from home is definitely one market, but it's just a small part. There's also gifting (corporate and personal, it's a way more interesting gift than a basket from somewhere), events (wings from Buffalo for game day, cupcakes or pies for a corporate event), and of course, personal use, both just exploring and getting a taste of home, like you said.