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so this appeals to people who have moved away from home I presume? This is an incredible logistics challenge, especially insuring the food arrives edible. I wo

so this appeals to people who have moved away from home I presume? This is an incredible logistics challenge, especially insuring the food arrives edible. I wouldn't want to pay $40 for a sandwich to have it show up soggy and falling apart.

ericdykstra 13y ago
People who have moved away from home is definitely one market, but it's just a small part. There's also gifting (corporate and personal, it's a way more interesting gift than a basket from somewhere), events (wings from Buffalo for game day, cupcakes or pies for a corporate event), and of course, personal use, both just exploring and getting a taste of home, like you said.
biot 13y ago
For those who love the food when it's served fresh, I wonder how the experience holds up to shipping. The Philly Cheesesteak from Campo's Deli, for example, is flash frozen and shipped to you on dry ice. That's gotta do a number on the taste and texture. At $95 for two sandwiches (that would cost $16 for both at Campo's), that's a bit too much of a leap of faith for me. Getting the best cheesesteak sandwich in my city might only be an 8/10 compared to a 10/10 one from Campo's Deli, but a frozen and then reheated Campo's Deli cheesesteak might only be 8/10 compared to its fresh version. And ordering fresh local is not only way more convenient and cheaper, but significantly more environmentally friendly. I could pay someone $60/hour to fetch a couple of the best local cheesesteak sandwiches, reimburse them for the food, and still come out ahead with fresh sandwiches when I want them, not two days later. It's an interesting concept and obviously people are willing to pay for the luxury, convenience, and getting authentic food. I suppose I'm not one of them.
- showerst 13y ago
  I think they're squarely aiming it as a high-end gift, which is smart. I'd never pay $50 for a dozen links of Kreuz sausage, but I'd flip out with joy if someone sent them to me unexpectedly.
  - jgillman 13y ago
    This guy gets it :)

ericdykstra 13y ago

People who have moved away from home is definitely one market, but it's just a small part. There's also gifting (corporate and personal, it's a way more interesting gift than a basket from somewhere), events (wings from Buffalo for game day, cupcakes or pies for a corporate event), and of course, personal use, both just exploring and getting a taste of home, like you said.

biot 13y ago

For those who love the food when it's served fresh, I wonder how the experience holds up to shipping. The Philly Cheesesteak from Campo's Deli, for example, is flash frozen and shipped to you on dry ice. That's gotta do a number on the taste and texture. At $95 for two sandwiches (that would cost $16 for both at Campo's), that's a bit too much of a leap of faith for me. Getting the best cheesesteak sandwich in my city might only be an 8/10 compared to a 10/10 one from Campo's Deli, but a frozen and then reheated Campo's Deli cheesesteak might only be 8/10 compared to its fresh version. And ordering fresh local is not only way more convenient and cheaper, but significantly more environmentally friendly. I could pay someone $60/hour to fetch a couple of the best local cheesesteak sandwiches, reimburse them for the food, and still come out ahead with fresh sandwiches when I want them, not two days later. It's an interesting concept and obviously people are willing to pay for the luxury, convenience, and getting authentic food. I suppose I'm not one of them.

showerst 13y ago
I think they're squarely aiming it as a high-end gift, which is smart. I'd never pay $50 for a dozen links of Kreuz sausage, but I'd flip out with joy if someone sent them to me unexpectedly.
- jgillman 13y ago
  This guy gets it :)