3 ms·
Breaks the first rule of advertising, don't mention your competition by name.
by jhawk28 17y ago
Breaks the first rule of advertising, don't mention your competition by name.
- mikecuesta 17y agoIs that rule? I agree with the sentiment, but a rule, really?
- smakz 17y agoThat's not a rule, in fact the Pepsi Challenge is one of the most successful marketing campaigns ever and it mentions Coca-Cola by name. In general, market leaders will not reference competition to not give them credibility/free advertising, but the other way around is fair game and is often used quite effectively.
- deleted 17y ago[deleted]