"This implies that Twitter's resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network." Well, there

"This implies that Twitter's resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network." Well, there ya go. There's the business plan. It's just a new way to advertise products. Specific cases like Dell solidify this point as well.