Isn't this also true in real life causes? E.g., I see many more political campaigns gain traction when they invoke the language of impending doom, illustrate a

Isn't this also true in real life causes? E.g., I see many more political campaigns gain traction when they invoke the language of impending doom, illustrate a threat to a way of life, and call attention to something outrageous. I can hardly think of any successful cause that was carried on what I would consider positive messaging. It seems to me that the promise of some great outcome seems either/both unbelievable and easy to defer action toward. But negative outcomes are immediate and demand action now. Negatively-charged stories seem to press all the same buttons -- "can you believe this!?", "this must stop!", "they're at it again!"