As a (test) piece of rhetoric, this essay is seemingly well done. It opens dis-armingly enough. There is even a head-fake or two of tabloid-style name-dropping.

As a (test) piece of rhetoric, this essay is seemingly well done. It opens dis-armingly enough. There is even a head-fake or two of tabloid-style name-dropping. But all the while, Brand is developing a serious piece of commentary. It almost catches you offguard. Which makes him sound all the more reasonable.