Another aspect of the 5C is that the iphone is about to be officially introduced to a lot of markets, most notably China. If you want to calibrate the curve of

Another aspect of the 5C is that the iphone is about to be officially introduced to a lot of markets, most notably China. If you want to calibrate the curve of a demand model, you can opt to start the first year with high pricing, picking off the customers with the most disposable income. That avoids shortages, protects Apples reputation as a premium product. It also gives you forward information, both in pricing and volume, for your strategy in the next model release.