Always provide two quotes, the "shoot the moon" and the budget quote. The client will always cherry pick segments from the more expensive quote to arrive right

Always provide two quotes, the "shoot the moon" and the budget quote. The client will always cherry pick segments from the more expensive quote to arrive right at their budget. You can still loose to the next guy, but if you are in the ballpark, it won't be because you came in (a little) too high with this approach.