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He misses the CAFE standards, which forced them to produce more low profit vehicles. Saturn was an incredibly bad business decision. 5 billion to create a noisy
by azgolfer 17y ago
He misses the CAFE standards, which forced them to produce more low profit vehicles. Saturn was an incredibly bad business decision. 5 billion to create a noisy, slow, ugly car (with dumb innovations like the plastic panels) for the least profitable segment of the market. They could have bought Honda outright for less. OTOH, Cadillac did a great job re inventing themselves. Now it seems the government wants them try the Saturn experiment again.