I googled for his name and, as far as I can tell, he doesn't have a web presence, he's not an academic or has published an academic paper and he doesn't have an

I googled for his name and, as far as I can tell, he doesn't have a web presence, he's not an academic or has published an academic paper and he doesn't have any quantitative studies up backing up what he's done. Not saying it won't work, just saying that he seems like an outsider and so I'm going to be sceptical unless he demonstrates something a bit more substantial than a puffed up media piece.