I agree - 1% of revenue might be something but 1% of profits, after all expenses? I hope that it's still something but I don't think that's enough to pride your

I agree - 1% of revenue might be something but 1% of profits, after all expenses? I hope that it's still something but I don't think that's enough to pride yourself on it or to use it as marketing. Of course, 1% is still a lot more than most companies. And aside the donations, this might help get the issue some attention too. But that doesn't seem to be the motivation either, given that they barely go into the problem (and they end with "Plus… pandas are just so cute! :)" - ever heard of speciesism? https://en.wikipedia.org/wiki/Speciesism https://en.wikipedia.org/wiki/Speciesism )