"Wild Crap Coffee" - as a descriptor of the Civet industry's marketing, the broader fecal caffeine industry instigated by the author (Tony Wild), and the brand

"Wild Crap Coffee" - as a descriptor of the Civet industry's marketing, the broader fecal caffeine industry instigated by the author (Tony Wild), and the brand name for his suggested loop-closing product in the final sentence - has a ring to it.