> Either they are going to have to start serving many many > more ads, or they are going to have to scale back the > amount of content they provide I suppose a

> Either they are going to have to start serving many many > more ads, or they are going to have to scale back the > amount of content they provide I suppose another option would be that we get more effective ads. Right now I get bombarded with flashy ads about things I have no interest in, so I no longer even see them. But if, say, HN would have a "Buy now" link off to the side every time one of us mentions a book, or "Learn <programming langugage>" with a link to the O'Reilly's book for that language every time we mention a programming language, I'll bet those ads might lead to a lot of sales. Arguably, you could even call them a service to the reader. Not that I hold out much hope for this happening at very many sites...