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Say you set up you're "small" amazon. How can you compete with "big" amazon? They have faster delivery times - due to local warehouses. They have wider selectio
by hershel 13y ago
Say you set up you're "small" amazon. How can you compete with "big" amazon? They have faster delivery times - due to local warehouses. They have wider selection, better prices, better brand - due to their size. I don't see any advantage to "small" amazon.
- ZenoArrow 13y agoFirstly, we're not talking about 1 small "Amazon", we're talking about a large number. Secondly, for such businesses to succeed, you do need a shift in culture. If consumers care about convenience above everything else, then larger businesses will always tend to dominate. However, if consumers hold other values in higher regard, then smaller businesses have a chance. The values that these customers hold will determine which approaches are successful. For example, companies that offer specialist knowledge, customisable products, a higher level of personal service, etc... could compete. Speaking personally, Amazon is my go to source when I don't know much about what I'm buying, and just want something half decent. The reviews and the speed of checkout are Amazon's strengths for me. They're not necessarily the best on price, and if I research further I tend to find better products elsewhere too. Whether we have this culture shift away from large retailers is up to us. We get what we deserve.