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Isn't it possible that there might be different types of advertising each with its own goals? Billboards are probably about mindshare, but what about when I sea
by jfoster 13y ago
Isn't it possible that there might be different types of advertising each with its own goals? Billboards are probably about mindshare, but what about when I search Google for a model of TV and there's all these retailers trying to sell me that model?
- unimpressive 13y agoYou're correct. I was actually going to add an edit to this effect but it was too late by the time I thought of doing it.
- nfailor 13y agothat's actually still about mindshare though--that's why radio ads still exist. they catch you on the way to the store.
- jfoster 13y agoFor some of them (say, Best Buy) it definitely would be, but others (say, Bob's Local TV Shop) don't seem to advertise on the scale that would give them any chance of gaining mindshare. I acknowledge that the advertisers are trying to gain mindshare are at a significant advantage when advertising, since they can afford to bid up to the lifetime value of the customer rather than bidding up to the margin of a one-off sale.