What will happen when everybody uses an Ad Blocker? I can think of two positives; The Advertising Industry will finally wise up and realize that the consumers

What will happen when everybody uses an Ad Blocker? I can think of two positives; The Advertising Industry will finally wise up and realize that the consumers do not like having Ad's forced upon them interrupting their content. This will cause the Advertising Industry to Innovate (which is sorely needed, and good for business) Online based Businesses will realize that Advertising is no longer an effective Business Model, which will lead them to charge for their content and/or services. Over time this will eliminate the concept of Freemium and reinforce the concept of paying for stuff (which is sorely needed, and good for business)