When it comes down to it, I don't hate Ad's. But I can openly admit that I despise the Ad Experience. You are basically forced to view/hear the Ad. The consumer

When it comes down to it, I don't hate Ad's. But I can openly admit that I despise the Ad Experience. You are basically forced to view/hear the Ad. The consumer has no choice. I find it to be a flawed User Experience. I fault the Advertising Industry for failing to innovate the Advertising Experience. Technology has evolved, providing the potential for an increased User Experience. But the Advertising Industry remains the same, and the User Experience sucks. I find that Today's Advertising Experience essentially utilizes the same approach / method (or what I call the model) that was developed decades ago (born out of Radio, Print, and TV). Take the Banner Ad; Same approach used in print, just modified and served over the Web/Mobile. Consumer attempts to consume content, interrupted by the Ad. Take the Video Ad; Same approach used in Television, just modified and served over the Web/Mobile. Consumer attempts to consume content, interrupted by the Ad. It's the same thing over and over, just repackaged and delivered in a new format. And the underlying User Experience is the same. I think that the Advertising Industry is ripe for innovation. I'm no fan of Buzzwords, but the new concept of 'Native Advertising' represents (IMO) the biggest innovation in the Advertising Industry in the last 3-4 decades. I think it's time for the Industry to realize that they don't have to interrupt people and force things upon people to successfully Advertise something. I see a correct implementation of Native Advertising creating a much more positive User Experience that actually helps people and gives them the information they want, when they want it. I'm working on a Project in this space, and I'm excited to test and hopefully validate my hypothesis.