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That could be a strategy for an underdog like Microsoft (in this market) to pursue. For everyone else, it's no surprise they don't commoditize their own produc
by dangrossman 13y ago
That could be a strategy for an underdog like Microsoft (in this market) to pursue.
For everyone else, it's no surprise they don't commoditize their own products. That'd just be throwing away money. Samsung wants to sell you the special experiences only their S4 will provide you. Apple wants to sell you the special experiences only an iPhone will provide you. That's how they get you to pay a premium, and to upgrade every 2 years, where you only replace most other items you own when they wear out or break.
Nobody wants to be just one of a dozen vendors of black bricks with a tech spec sheet.
- thedrbrian 13y ago>Nobody wants to be just one of a dozen vendors of black bricks with a tech spec sheet. That sounds a lot like the current PC industry.
- dangrossman 13y agoIt is; that's a commoditized market, which is why margins are thin on consumer PC sales.
- sliverstorm 13y agoI think most PC companies would give their left foot to have margins large enough to describe as "thin"
- pjmlp 13y agoThat is what computing used to be in the Mac/Atari/Amiga/Acorn/PC days. I miss those days, as it fostered innovation and provided integrated experiences.