Reminds me of the first Project I did with my Pi (last year) except I was using Squid and two Ethernet Ports (Apple's USB to Ethernet Adapter is basically plug

Reminds me of the first Project I did with my Pi (last year) except I was using Squid and two Ethernet Ports (Apple's USB to Ethernet Adapter is basically plug and play with Linux). I eventually did a Wifi version, very similar to this article. I then developed a basic Web based UI that allowed you to turn it On and Off by clicking a button. The next step was to use the GPIO Pins to hook up a physical switch that you could press to turn it on/off, but never went that far. For a while there I thought about packaging it as a Product and trying a campaign on Kickstarter, but I didn't like the idea of just repackaging someone else’s Hardware and Code and selling it as my own. Eventually someone else did their own version (AdTrap) and was mildly successful. These days I'm still working on Pi projects as a side hobby, got 2 Projects I'm working on right now. Ironically, one of them supports the Advertising Industry (but not in the way one might think), and the other has to do with Content Delivery. The only real challenge I have (and it's a big one) is taking the next step and building something for mass production. Since the Pi is pre-made, I view it as a great platform to build a prototype, but not necessarily a good platform for mass distribution of a product (from a business perspective, production cost too high). For anyone else into it, check out the new GPS chip's they're selling. Awesome possibilities! Regarding Ad's and Blocking Ad's, I have no remorse building something that gives the consumer a choice to blocks Ad's. While I do agree that Ad's can be a viable and acceptable business model, it is my personal opinion that the Advertising Industry has been abusing consumers for decades. And I find this detrimental to the Industry as a whole. I think it's about time that the consumers had a choice. I find the average (aka normal) user experience of your typical Ad (in any format) to be horrible; The Ad is basically forced on you. I also find that the Advertising Industry has little regard for the consumer's Privacy, which I do not find acceptable (as a consumer). I do think that there are innovative ways to Advertise and create a positive experience, but I don’t think the industry (as a whole) has realized/embraced them yet. It seems to me that the Advertising Industry is stuck on a model developed in the 60's, and has continued to push this old model even while technology evolves. I think it's time for the Advertising Industry to evolve. Hopefully I can test/validate this with one of my next Pi based Projects.