> again, that's a fundamental misunderstanding of the role of advertising. Nice article, but it confuses advertising's role with advertising's practice. You kn

> again, that's a fundamental misunderstanding of the role of advertising. Nice article, but it confuses advertising's role with advertising's practice. You know the old saying "the first casualty of battle is the battle plan"? It works the same in advertising -- the most well-intentioned people become mesmerized by the bottom line, and principles go out the window.