Thanks jmathai, [I'm the OP & guy in the video] The 15 new APIs are a suite of specific services to quickly transcode, resize, slice & dice all kinds of media

Thanks jmathai, [I'm the OP & guy in the video] The 15 new APIs are a suite of specific services to quickly transcode, resize, slice & dice all kinds of media assets. They're meant to quickly build UI features around UGC media for web & mobile apps. Yes: if media asset management is the core value proposition, these services may be used to rapidly prototype and test new features, rather than build the core product. We do however have customers in the photo sharing space. The majority of them are either starting apps, or building UX quickly - for instance we've powered promotional experiences for all kinds of large brands (Coke, Visa, Samsung, Nike) e.g. jordan.com/liftoff Our core product is the video creation API: send a XML description of the composition of a video, it renders a video file. The video messaging was more mass media than HN.