http://octopus.org http://octopus.org Firstly, I'm a Marketer. I think whilst many other jobs and functions in business are becoming commoditized, you can't co

http://octopus.org http://octopus.org Firstly, I'm a Marketer. I think whilst many other jobs and functions in business are becoming commoditized, you can't commoditize creativity. Marketing I also believe separates the best businesses - it's the 'moat'. Octopus is my vision of how the role of the Marketer and software in general might take shape. It's clear that with SAAS and the ever expanding role of the CMO, there's going to be lots of choices and lots of scope in Marketing. This brings problems too, like how to select the right applications and vendors. Hopefully with Octopus, Marketers will be able rely on a service that helps them choose and buy the right Marketing software and services for them/their company.