They've already started. Google has made a deal to regain some of the $887 million they lost last year alone due to adblocking. You can read all about it here-

They've already started. Google has made a deal to regain some of the $887 million they lost last year alone due to adblocking. You can read all about it here- http://blog.pagefair.com/2013/acceptable-ads-soothe-google-pain/ http://blog.pagefair.com/2013/acceptable-ads-soothe-google-p...