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Research has shown that the problem is becoming an epidemic, with publishers losing an average of over 20% ad revenue due to ad blocking software. Tech and Gami

Research has shown that the problem is becoming an epidemic, with publishers losing an average of over 20% ad revenue due to ad blocking software. Tech and Gaming websites, along with other sites with a more tech savvy audience, are hit the hardest, with block rates sometimes over 50%. With the current online advertising model, ad blocking will force publishers to take drastic measures that we as users do not want. We can shut down the ads, but the content will still have to be funded. We as users will still have to pay to view that content. Only in the future, instead of paying passively (by viewing ads), we will pay actively, being forced to deal with things like paywalls, freemium models, and subscriptions. You can view our brand new report on adblocking here- http://blog.pagefair.com/2013/the-rise-of-adblocking/ http://blog.pagefair.com/2013/the-rise-of-adblocking/

mey 13y ago
I as a consumer prefer to pay for my content, the primary issues I have with ads. - A violation of privacy - Content creators' incentives are not for me the consumer. Important in editorial contexts - An impairment of my computer systems, between another attack surface to being resource intensive.
socillion 13y ago
Twitch.tv, a live streaming site, has Adblock rates of around 60% (unclear if that just means 40% fill rate) due to the obtrusiveness and frequent over-use of ads by streamers. The Starcraft website Team Liquid also has around a 60% block rate despite actively encouraging people to disable Adblock on their site and having very minimal advertising. Sources: A League of Legends team manager on Twitch.tv Adblock rates: http://www.reddit.com/r/starcraft/comments/1ewq95/totalbiscuits_blog_postmortem_of_shoutcraft/ca4tvm8 http://www.reddit.com/r/starcraft/comments/1ewq95/totalbiscu... And a Team Liquid admin: http://www.reddit.com/r/starcraft/comments/1ewq95/totalbiscuits_blog_postmortem_of_shoutcraft/ca4r14s http://www.reddit.com/r/starcraft/comments/1ewq95/totalbiscu...

mey 13y ago

I as a consumer prefer to pay for my content, the primary issues I have with ads. - A violation of privacy - Content creators' incentives are not for me the consumer. Important in editorial contexts - An impairment of my computer systems, between another attack surface to being resource intensive.

socillion 13y ago

Twitch.tv, a live streaming site, has Adblock rates of around 60% (unclear if that just means 40% fill rate) due to the obtrusiveness and frequent over-use of ads by streamers. The Starcraft website Team Liquid also has around a 60% block rate despite actively encouraging people to disable Adblock on their site and having very minimal advertising. Sources: A League of Legends team manager on Twitch.tv Adblock rates: http://www.reddit.com/r/starcraft/comments/1ewq95/totalbiscuits_blog_postmortem_of_shoutcraft/ca4tvm8 http://www.reddit.com/r/starcraft/comments/1ewq95/totalbiscu... And a Team Liquid admin: http://www.reddit.com/r/starcraft/comments/1ewq95/totalbiscuits_blog_postmortem_of_shoutcraft/ca4r14s http://www.reddit.com/r/starcraft/comments/1ewq95/totalbiscu...