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Interesting question. I really don't know the answer In real life, many of the people who are inclined to use an ad blocker are not the sort to click on ads an

by m4x 13y ago

Interesting question. I really don't know the answer In real life, many of the people who are inclined to use an ad blocker are not the sort to click on ads anyway and are not providing advertisers with any significant revenue to lose. In fact it may save them a small amount by reducing server and bandwidth load. I suspect that you would never see adblockers used everywhere as it simply isn't the case that everybody minds ads However I'm still curious what people think would happen if the advertising giants had to dump advertising

hamburglar 13y ago
> In real life, many of the people who are inclined to use an ad blocker are not the sort to click on ads anyway and are not providing advertisers with any significant revenue to lose. This. I recently had an opportunity to chat with the CEO of a well-known blogging platform company and his attitude was that, first, the number of people who actually use ad blockers is much smaller than you'd think, and second, for the type of person who uses an ad blocker, you're not doing yourself any good by doggedly trying to put ads in front of them. If getting people to look at your site is one of your core goals, the fact that some of those people aren't necessarily going to benefit you directly via ad revenue is just a given. They can still benefit you indirectly by helping your site's popularity: enjoying it, linking to it, sharing from it, etc. In effect, "don't worry about it." I don't think we'll ever get anywhere near 100% ad-blockers. I've never bothered with one and I'm perfectly happy with it. It's a somewhat self-limiting problem because I just end up avoiding sites whose ads are too obnoxious, so it's in the advertisers' best interest to reel it in to the point of tolerability. I suspect a lot of people are like me in that the ads are not enough of an annoyance to want to do anything about them.

by m4x 13y ago

hamburglar 13y ago

> In real life, many of the people who are inclined to use an ad blocker are not the sort to click on ads anyway and are not providing advertisers with any significant revenue to lose. This. I recently had an opportunity to chat with the CEO of a well-known blogging platform company and his attitude was that, first, the number of people who actually use ad blockers is much smaller than you'd think, and second, for the type of person who uses an ad blocker, you're not doing yourself any good by doggedly trying to put ads in front of them. If getting people to look at your site is one of your core goals, the fact that some of those people aren't necessarily going to benefit you directly via ad revenue is just a given. They can still benefit you indirectly by helping your site's popularity: enjoying it, linking to it, sharing from it, etc. In effect, "don't worry about it." I don't think we'll ever get anywhere near 100% ad-blockers. I've never bothered with one and I'm perfectly happy with it. It's a somewhat self-limiting problem because I just end up avoiding sites whose ads are too obnoxious, so it's in the advertisers' best interest to reel it in to the point of tolerability. I suspect a lot of people are like me in that the ads are not enough of an annoyance to want to do anything about them.