I've no evidence for it existing as a concept in reality, but I've been thinking of something I'd term 'defensive PR' - ensuring that when your business is ment

I've no evidence for it existing as a concept in reality, but I've been thinking of something I'd term 'defensive PR' - ensuring that when your business is mentioned in the press, all of the known attacks that would typically come up over a brief lunch/dinner conversation have associated defences, which would also likely then appear in the same conversation. I know very little about Watsi, so I don't feel comfortable commenting on it in particular, but there are so many new businesses cropping up, and people are so prone to being critical in the startup world, that it would seem to make sense to try to get your defences out along with your initial publicity.