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Really? Do those "click here to share" things make any difference? Has anyone seen a measurable difference?
by sivers 17y ago
Really? Do those "click here to share" things make any difference? Has anyone seen a measurable difference?
- DenisM 17y agoI don't know, I posted this to generate a discussion. Thinking logicaly there has to be something to it - if a given person is exceited to level X he will call his friends and tell them about it. If he excited to level of 0.75 X he may send them an email. What if he is excited to 0.1 X? How can we make a good use of that person's modest excitement? If you writing a twitter app this is relatively easy - nudge the user to twit to all their friends about that particular app. The barrier is very low in this case. If you are writing a facebok app you can also use pre-canned social graph. But what if e.g. you are writing an iPhone app? What can you do to convince people on a given level of excitement to talk about your app with others?
- swombat 17y agoI tried to cover some techniques from doing that in my last article: http://danieltenner.com/posts/0009-how-to-make-your-application-viral.html http://danieltenner.com/posts/0009-how-to-make-your-applicat...
- DenisM 17y agoThis is quite useful, but I challenge your assertion that nothing can be done for an app that is not inherently viral. I am not looking for a miracle here. Since I already have a stream of prospects I don't really need a VC>1, I'll be happy if each normal sale ended up bringing in one extra viral sale - this would double my revenue.
- Alex3917 17y agoYes. YouTube only had 150 videos uploaded after their first 1.5 years of existence. But once they added the click to share buttons and allowed users to embed their content they went crazy viral.
- volida 17y agoYouTube was acquired after the 18 months you are reffering to.
- smakz 17y agoThat doesn't really jive with wikipedia's history: http://en.wikipedia.org/wiki/History_of_YouTube http://en.wikipedia.org/wiki/History_of_YouTube According to wikipedia a few months after they launched they were extremely popular.
- Alex3917 17y agoThen Wikipedia is wrong. There is a video of the founders at Arrington's house over a year in where they talk about this.
- briancooley 17y agoThey don't entice me to share. OTOH, when I have the impulse to share something, I'm much more likely to do it if it is easy to do, especially via apps I already use regularly.
- zackattack 17y agoOn Domino's pizza tracker for online ordering, you can now "share it on facebook" with a button. I'm surprised at how popular that thing is.. and it definitely social proofs domino's and leads to viral behavior patterning