If all things are equal, then I too prefer targeted ads to non-targeted ads (I'm not going along with the "spam ads" labelling because all ads are spam). Howeve

If all things are equal, then I too prefer targeted ads to non-targeted ads (I'm not going along with the "spam ads" labelling because all ads are spam). However, if it's a choice between a company having all my private data and sending me targeted ads, and the opposite of each, I tend to lean towards the latter.