The icon still needs the words "dropbox" which was dropped. As a brand they are not "nike" or "apple" or an automobile. That aren't that famous yet. And the l

The icon still needs the words "dropbox" which was dropped. As a brand they are not "nike" or "apple" or an automobile. That aren't that famous yet. And the logo isn't that memorable. Seeing that logo (w/o the words) has one effect on knowledgeable users and another effect on newbies and people to whom dropbox means very little as a company (people outside of startups). As an aside the logo (imho of course) isn't that good and makes your eyes go in different directions. It really could benefit from the words appearing in proximity. Above opinion based on my many years in the graphics business and observation of business and branding over time.