4 ms·
I agree with you that some models and markets have retention and referral as a much bigger priority than others. Did you cite the construction industry as some
by aaronblohowiak 17y ago
I agree with you that some models and markets have retention and referral as a much bigger priority than others.
Did you cite the construction industry as something that was a best guess, or do you have particular insight into the insularity of companies in that field?
As far as needing "larger numbers" for split testing, you might be surprised at how few samples you need to achieve an acceptable confidence level for most effect sizes. It is less than most people think (of course I can't give numbers because I don't know the effect size or confidence level that you are looking for.)
- swombat 17y agoMy company deals with the construction industry, and it is not a very tech-enabled industry (despite the fact that they use many very advanced piece of software to design buildings).
- 10ren 17y agoI'm curious: can you list the ways that the construction industry is communicative?
- swombat 17y agoYes. As you mention in your other comment, trade shows and magazines are generally well attended and read (respectively). So far the most effective we've found in terms of scale has been a kind of twisted version of word of mouth... involuntary word of mouth, sort of. Since our app is a collaboration tool, people invite their collaborators, both within their own companies and within the other companies they work with. And so the application spreads, fairly consistently.
- 10ren 17y agoSounds like a perfect viral approach to me. So you find that once one of these called-in collaborators uses the product, they then instigate use on a separate independent project? That is, a viral/chain-reaction, not just one user inviting their immediate collaborators and it stops there? EDIT You're probably already on top of this, but (just thinking) if the collaborator-->instigator step is the problem, you could offer a discount for that specific conversion; the idea being not to make it more affordable, but to buy the bargain-seeking mindspace of "I wonder if there's a way I could grab this bargain?" (totally opposite of the article's "improve the app" approach).
- aaronblohowiak 17y agoThank you for sharing your experience and insight with us! If it is not tech-enabled, then how are best practices and new products spread and sold?
- swombat 17y agoWe're still figuring that out - we're at the beginning of our sales/marketing process, really. The application has spread virally between users through the invitation process, but we're finding that we get good leads from, for example, turning up to conferences and telling people about it in person. Basically, traditional sales/marketing... find the potential customers and talk to them directly.