But you still need to join in NoSQL, for any query that isn't along the natural hierarchy of the data. The relational model takes this observation and conclude

But you still need to join in NoSQL, for any query that isn't along the natural hierarchy of the data. The relational model takes this observation and concludes that there should be no "natural hierarchy" in the logical model (the physical model is a separate question.) It's a _theoretically_ beautiful idea. The counter-intuitive _real-world_ result is that the theoretical approach also yielded faster systems than alternative philosophies. I think that's the reason why the relational model has dominated for the past 30+ years. You might well argue that that's because a _good_ NoSQL implementation has yet to be created (the no true Scotsman argument). That may well prove to be true one day, but I would bet that a good non-relational implementation will be a derivative from the relational world (Postgres with hstore, or Google's F1 with Protobufs); not from a project whose starting axiom is to get rid of SQL/relational.