I wonder how many of the dollars no longer being spent on these ads are being captured (as pennies) by Google (and perhaps startups?). I worked at a metro pape

I wonder how many of the dollars no longer being spent on these ads are being captured (as pennies) by Google (and perhaps startups?). I worked at a metro paper from 07-09, and the 2nd largest local ad seller was Google, with their local sales force of 0 (1st was the paper, with their sales force in the scores).