I make mobile games, and don't have money to.advertise the level we calculated we need. Our competitors we discovered talking with drunk employees saying too mu

I make mobile games, and don't have money to.advertise the level we calculated we need. Our competitors we discovered talking with drunk employees saying too much that the advertising budget is usually from 1.5 to 2.5 of the game development cost. New franchises from new companies then this go to 5x the dev cost.