4 ms·
Google really didn't think this one through. I don't see how any possible marketing 'synergies' can overcome the vague confusion that some people will have whe
by adaml_623 13y ago
Google really didn't think this one through. I don't see how any possible marketing 'synergies' can overcome the vague confusion that some people will have when confronted with the word KitKat and its associated Nestle registered trademark and the very real opinions that Nestle does not behave ethically as a company.
Maybe they couldn't think of anything else sweet that started with K but don't I think they've come to the best solution. (The best solution would be to skip K)
- mistercow 13y ago>Maybe they couldn't think of anything else sweet that started with K Could have gone with Krackel, key lime pie, kumquat, or kandy korn, and that's without going anywhere exotic.
- bengillies 13y agoPeople generally won't be confronted with Nestle's questionable practices though, so it's likely a non issue. At any rate enough people either don't know, or don't care to make KitKat a popular enough brand for Google to do well out of it.
- r00fus 13y agoIt's ridiculous on the face of it that this was some whimsical choice. A whimsical choice wouldn't have chosen a major brand. When I first heard of it, the thoughts through my head were "sellout" and "product placement"… in contrast to say, OSX or Windows project names like Tiger, Longhorn, Mohave, etc. which really don't reference something that can be nothing other than an artificial manufactured product. What the hell was wrong with Key Lime Pie?