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> Advertising makes money when the audience has intent. That's why nobody advertises on television. When I watch TV, my intent is to see what antics the Simps
by hdctambien 13y ago
> Advertising makes money when the audience has intent.
That's why nobody advertises on television.
When I watch TV, my intent is to see what antics the Simpsons are up to this week, not to go to Best Buy and trade my cellphone in for a newer version or buy a Coke or go to a movie theater an watch a Seth Rogen movie.
- chaz 13y ago> That's why nobody advertises on television. Companies spent $140 billion in advertising on US TV in 2012, up 3% from 2011. TV is about brand and awareness, not direct response.
- panacea 13y agoHe was obviously being sarcastic.
- chaz 13y agoI know. I was supporting his point. Massive industry. Hoping to see more brand dollars shift toward online.
- nazgulnarsil 13y agoI think the idea that twitter will follow more of a TV strategy than a google strategy is good one. Twitter is obviously a platform ideal for kicking entertaining content at users to keep your brand relevant and with positive affect in their mind.