>"That still doesn't explain why, on average, those who sign up in the no-trial scenerio are more active than those who sign up after trying the product..." Co

>"That still doesn't explain why, on average, those who sign up in the no-trial scenerio are more active than those who sign up after trying the product..." Couldn't it though? If people were so convinced that they didn't need a trial, could it mean they felt themselves to be a better fit for the product. Kind of like an "I've been waiting for something just like this...don't need to try it...I know I want it". Whereas a trial might reflect some ambivalence by definition: "Not so sure. But, maybe I'll give it a try."