Advertising makes more money when the audience has intent. That's why a google click for someone who is searching for "mesothelioma" costs $130, and why Google

Advertising makes more money when the audience has intent. That's why a google click for someone who is searching for "mesothelioma" costs $130, and why Google makes money faster than it can spend it. But what if no one is looking for you? What if you are trying to gain new audiences? There's still plenty of money to be made there. Maybe not Google money, but enough to build a company that's worth tens or perhaps eventually hundreds of billions of dollars. Reputable sources (http://www.forbes.com/sites/roberthof/2013/03/27/report-twitter-to-hit-1-billion-in-ad-revenues-next-year/ http://www.forbes.com/sites/roberthof/2013/03/27/report-twit...) have Twitter's estimated revenue to be at $1 Billion next year. And the monetization is just getting started.