Another way to ask the pricing question is to phrase it as follows: "What do you feel is a fair and reasonable price for this product?" For some reason using

Another way to ask the pricing question is to phrase it as follows: "What do you feel is a fair and reasonable price for this product?" For some reason using the terms "fair" and "reasonable" in the question helps eliminate the lowball offers you'll get with a generic "what would you pay" question. (source: have done well over a thousand customer interviews in the past ten years and seen this work very well)