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Case Study: Customer Interview Questions

• jasonlgrimes 13y ago
  Great point about asking pricing questions to customers: They’re going to lowball you. Also, they have no idea. Instead, infer what they’d pay based on what they’re already paying for. Or try to get them to put a dollar amount on the value it would add to their life (could they make an additional $5k/year with their new job? $20k/year? Now you have something to base your price off of. Having been on both sides - I couldn't agree more. Keep rocking guys! Jason
• tchock23 13y ago
  Another way to ask the pricing question is to phrase it as follows: "What do you feel is a fair and reasonable price for this product?" For some reason using the terms "fair" and "reasonable" in the question helps eliminate the lowball offers you'll get with a generic "what would you pay" question. (source: have done well over a thousand customer interviews in the past ten years and seen this work very well)
• sriharis 13y ago
  People use radio-button questions to reduce the effort required by the mass to take the survey, thereby increasing the number of responses. In my own experiences, lesser people fill in text boxes. I find that asking open ended, non loaded questions works when talking to them face to face or over a call, but not over an online survey. I'd like to know how text based online surveys fare.
  • zacharycohn 13y ago
    Anecdotally, awful. Especially at the very early stages of customer discovery, you lose so much resolution in the answers. I didn't go into it in this article because it was out of scope, but stories are much better than simple facts. I always tell Startup Weekend teams I'd rather they talk to 10 people than get 10,000 survey results.