You're not required to buy a case and accessories at the AT&T store. If someone is price conscious, they will know they can get it cheaper elsewhere. And I susp

You're not required to buy a case and accessories at the AT&T store. If someone is price conscious, they will know they can get it cheaper elsewhere. And I suspect a lot of people won't put cases on them since the shell is plastic and the color of the phone is a selling point.