I read it pretty carefully. Unless I really missed something, what it says is that 1/3 of women "admit to watching porn," without specifying anything about freq

I read it pretty carefully. Unless I really missed something, what it says is that 1/3 of women "admit to watching porn," without specifying anything about frequency. It does not that 1/3 of overall ad impressions are served to women, and there is a vast difference between these two things. Assuming that women watch mainstream porn video somewhere close to as often as men because both men and women like sex seems like the same sort of category error as assuming that roughly as many men as women read sexy romance novels under that same rationale.