With the right marketing, the C in 5C doesn't stand for cheap. Most likely, only tech nerds will make that comparison. Regular consumers will probably focus on

With the right marketing, the C in 5C doesn't stand for cheap. Most likely, only tech nerds will make that comparison. Regular consumers will probably focus on the fun colors instead. I wouldn't be surprised if Apple spend more money marketing the 5C than the 5S to train consumers to think that way. They did that successfully with the Shuffle –no screen!!! It's safe to assume they'll be as successful with the 5C.