I disagree. Apple traditionally doesn't budge very far from the price points they establish. When the MacBook is getting long in the tooth, they would rather re

I disagree. Apple traditionally doesn't budge very far from the price points they establish. When the MacBook is getting long in the tooth, they would rather replace it with a model refresh than let the price sink. IMO what we're seeing is only relevant in the developed world. The 5C is being priced as the slightly-cheaper-but-not-by-much alternative to the 5S. But this isn't why the 5C exists - IMO the 5C exists largely because of the developing world, where Apple has the freedom to separate the price points by a much wider gap than in the US/EU. I'd expect that the 5C-5S price difference to be much more dramatic in China than in the US.