I think you are misunderstanding how branding & pricing works. Chanel perfume can be bought for $100; a Chanel suit for $2000. A new Ferrari will cost $300,00

I think you are misunderstanding how branding & pricing works. Chanel perfume can be bought for $100; a Chanel suit for $2000. A new Ferrari will cost $300,000; a Ferrari T-shirt is $75. An $850 iPhone fits nicely into this, especially as it it has a similar level of design quality.