It can go in any direction. I've seen companies that I might potentially compete with in the near future disclose a lot of things that could give me/anyone an a

It can go in any direction. I've seen companies that I might potentially compete with in the near future disclose a lot of things that could give me/anyone an advantage. It's not that we have "100'000" active users or any of the metrics, but rather something very important: Their strengths. There is a company founded by a few guys who had an idea, and patented it. They were already in mid-management corporate positions, so they managed to secure some funding. The strength that they always put up on microphone was that they're relying on patent protection, and that they want to see the likes of Google license their technology. The problem with this is that if they were programmers they'd know that their software patent is invalid, and that it's nothing really out of this world. Instead of focusing on building a solid product they wave the patent around while some of us are finding ways of taking them on. I disclose the technology that my app uses, but I don't feel comfortable telling the world how I've managed to do something that could take minutes achievable in seconds.