People fail to realise that traders also use all the Apple rumors to make their purchase decision. The market value of Apple before the keynote reflect (to some

People fail to realise that traders also use all the Apple rumors to make their purchase decision. The market value of Apple before the keynote reflect (to some extend) the value of Apple if all the rumors were true. There was a lot of positive hype that did not concretize during the keynote: no deal with China, expensive iPhone5C, no iWatch. The adjustment we see today has little to do with actual Apple offering. Not much that can be concluded from it either.