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The Apple store in Zurich is at Bahnhofstrasse. From http://en.wikipedia.org/wiki/Bahnhofstrasse http://en.wikipedia.org/wiki/Bahnhofstrasse "Bahnhofstrasse is
by CaptainZapp 13y ago
The Apple store in Zurich is at Bahnhofstrasse. From http://en.wikipedia.org/wiki/Bahnhofstrasse http://en.wikipedia.org/wiki/Bahnhofstrasse
"Bahnhofstrasse is Zurich's main downtown street and one of
the world's most expensive and exclusive shopping avenues.
In 2011, a study named the Bahnhofstrasse the most expensive
street for retail property in Europe, and the third most
expensive worldwide.[1]"
It very much looks as if they are positioning themselves along those super luxury brands.
- deleted 13y ago[deleted]
- sambeau 13y agoI think you are misunderstanding how branding & pricing works. Chanel perfume can be bought for $100; a Chanel suit for $2000. A new Ferrari will cost $300,000; a Ferrari T-shirt is $75. An $850 iPhone fits nicely into this, especially as it it has a similar level of design quality.
- cmutel 13y agoPerhaps, though the first Apple store in the Zurich area was in a mall which few would call glamorous: https://www.apple.com/chde/retail/glattzentrum/ https://www.apple.com/chde/retail/glattzentrum/
- chappi42 13y agoH & M is also on the Bahnhofstrasse... This road has lost its edge :-(