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"In Asia (including India) adults will jump to get those colors" no they won't (due disclosure: Indian living in India). They might 'jump to get' good value f
by plinkplonk 13y ago
"In Asia (including India) adults will jump to get those colors" no they won't (due disclosure: Indian living in India).
They might 'jump to get' good value for money. The IPhones have never been seen as good value for money in the Indian market, and have truly miniscule market share. Bright colors won't help.
These kind of generalizations - emerging market customers are fools who can be bamboozled by bright colored cases and very expensive phones that are one generation (or more) behind the truly cutting edge phones - shows Apple is clueless about how to succeed in emerging markets. Which is ok - they can stick to America/Europe and make tonnes of money.
We'll see in a year or two if they can crack the Chinese markets, with these plastic phones. I doubt it somehow.
- 001sky 13y agoIt is true that the color palletes of attractive hues vary by region. In part, this has to do with skin-tone. You can verify this by looking at Make-up for women (who understand this stuff), and compare trends on a global level. This is not withstanding the value for money argument, which is a valid (but disctinct) point.
- plinkplonk 13y agoAll true. I was just pushing back against the idea that Indians will "jump to get" brightly colored cellphones. Color has next to no impact on the Indian cell phone (vs say cosmetics) market, which is very feature-comparison and value for money driven.